Hello and welcome to my first blog!
About 2.5 years ago I was using a well-known property portal, and I was frustrated.
I was searching for a unit to buy in a new development, and struggled to compare each project as I was led to 50 different developers individual websites. By the time I scanned one developer's site after another, I'd forgotten what I was looking for!
Also, I wasn't very impressed with the way some developers advertised their projects. Having a pretty girl sipping champagne by a pool might look good, but it doesn't tell me much about the potential investment.
I wanted data. I wanted to know how much the unit would cost me to own, based upon my salary.
I wanted to be able to easily access relevant information about the development from the website. I wanted someone to tell me why this was a good investment.
I didn't want to be bombarded with useless advertising cramming all available space on my computer screen.
There are enough of these websites already cluttering up the market. And the recent decline of MyHome indicates there is no room for a "me too" property site.
I don't have the Rivers of Gold that Fairfax enjoys - neither do I have the clout of Mr Murdoch.
What I do possess is a life-long passion for property, a degree in Construction Economics and a client base of close to 25,000 property investors I have advised over the last 15 years.
So why not have a property portal set up by someone who actually knows something about property - not just a site where the focus is on advertising revenue?
You see, I know stuff. Weird stuff. Like how claiming the ITAA1997 Section 43 allowance affects your Capital Gain, and what the implications of S.262A(4AJA) of the transfer of information act means to your property.
I even wrote a thesis on Property Tax Depreciation when I was 23.
Not much of a dinner party topic let me tell you! "Ok and what does your wife do?"
But, as with many businesses, it was out of frustration that I decided to create my own property portal.
In hindsight, I didn't realise what a massive task I was embarking upon. You must realise, I'm the type of person who still thinks MySpace is my loungeroom and can't understand why my GenY staff want to look at a book full of faces all day?!
On the eve of our launch to Washington Brown clients, I am very proud of what we have achieved. Most of all, I believe we have created a site that allows investors to focus on investment.
But this is just the beginning. I have long term plans for this site and your feedback on how we can improve this site will be the key to its success. This blog will detail my plans as the site evolves. I will also be writing articles on property investment.
So hopefully you will subscribe to this blog and website as I plan to make it fun and informative.
I will be encouraging select developers to launch quality new projects on this site, giving you early access to priveledged information.
All the best.
Ty
About 2.5 years ago I was using a well-known property portal, and I was frustrated.
I was searching for a unit to buy in a new development, and struggled to compare each project as I was led to 50 different developers individual websites. By the time I scanned one developer's site after another, I'd forgotten what I was looking for!
Also, I wasn't very impressed with the way some developers advertised their projects. Having a pretty girl sipping champagne by a pool might look good, but it doesn't tell me much about the potential investment.
I wanted data. I wanted to know how much the unit would cost me to own, based upon my salary.
I wanted to be able to easily access relevant information about the development from the website. I wanted someone to tell me why this was a good investment.
I didn't want to be bombarded with useless advertising cramming all available space on my computer screen.
There are enough of these websites already cluttering up the market. And the recent decline of MyHome indicates there is no room for a "me too" property site.
I don't have the Rivers of Gold that Fairfax enjoys - neither do I have the clout of Mr Murdoch.
What I do possess is a life-long passion for property, a degree in Construction Economics and a client base of close to 25,000 property investors I have advised over the last 15 years.
So why not have a property portal set up by someone who actually knows something about property - not just a site where the focus is on advertising revenue?
You see, I know stuff. Weird stuff. Like how claiming the ITAA1997 Section 43 allowance affects your Capital Gain, and what the implications of S.262A(4AJA) of the transfer of information act means to your property.
I even wrote a thesis on Property Tax Depreciation when I was 23.
Not much of a dinner party topic let me tell you! "Ok and what does your wife do?"
But, as with many businesses, it was out of frustration that I decided to create my own property portal.
In hindsight, I didn't realise what a massive task I was embarking upon. You must realise, I'm the type of person who still thinks MySpace is my loungeroom and can't understand why my GenY staff want to look at a book full of faces all day?!
On the eve of our launch to Washington Brown clients, I am very proud of what we have achieved. Most of all, I believe we have created a site that allows investors to focus on investment.
But this is just the beginning. I have long term plans for this site and your feedback on how we can improve this site will be the key to its success. This blog will detail my plans as the site evolves. I will also be writing articles on property investment.
So hopefully you will subscribe to this blog and website as I plan to make it fun and informative.
I will be encouraging select developers to launch quality new projects on this site, giving you early access to priveledged information.
All the best.
Ty

4 comments:
Great Idea! Hope it goes well.
Is this similar to http://www.investarsearch.com.au ?
Hi Vstar,
No - Investarsearch acts a search engine across property portals.
Funnily enough i had a meeting with the CEO yesterday and i think its a great tool.
Regards
Tyron
Hi Tyron,
I really do believe there is an opportunity where potential investors can gather information easily and quickly without wading through masses of advertising data. We have a good relationship with several development companies and we have the pleasure of marketing their sites.
I am always interested in what it going on in around this area because we probably have a minimum of 10 years development throughout our growth suburb. As a real estate agent it is imperative that I know what it happening so my staff can be the best informed salespeople in the area. All developers want to see their stock move quickly to minimize holding costs. We fully appreciate this and do everything in our power to sell either the developed new stock or the properties of potential investors to enable them to be cashed up and ready to go upon completion.
I look forward to receiving your information in the future and wish you every success in your venture.
Kind regards,
Sandra Ivins
Principal
Elders Real Estate Warner
Ty
All the best with the website.
I sell apartment projects in South Australia and have in the past experienced frustration at the lack of valid information available to potential purchasers.
I look forward to listing our projects on your site and helping any potential purchasers looking to invest in South Australia.
Regards
Tony Mathews
Manager
Brock Urban Projects
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